WPB otherwise known as The Wicker Park / Bucktown SSA#33 needed a new identity. SSA's create, maintain and manage clean, attractive and competitive commercial districts. Our job was to create a brand that would become recognizable and ownable in the neighborhood. So we did a little research, talked to people in the neighborhood and came up with a new name and a logo suite. Each logo addresses a different aspect of the neighborhood - community, culture and business.

Credits

Writer: Jeff Canzona
Co-Designer/Art director: Jason Minyo